Machines With Souls

A popular question I often get asked is about automotive daytime running lights and how I get the color so accurate. While most cars today come with LED lights that are always on and give the car a more aggressive look, matching the color of what they actually look like in real life can be […]

You know my theme by now – cars have a soul. We usually focus on the big picture – lighting, environment, angle…but what about capturing details? Badging, dials, interior. They matter too, especially if you hope to get your car into a magazine spread. Today I’ll review a few tips on capturing automotive details, using […]