Cars have a soul

Every car has a distinct personality, with its own unique story to tell. A soul. It's something I always keep in mind when I'm shooting. If your car could speak, what would it say to you?
July 21, 2020

Shooting Automotive daytime running lights

A popular question I often get asked is about automotive daytime running lights and how I get the color so accurate. While most cars today come with LED lights that are always on and give the car a more aggressive look, matching the color of what they actually look like in real life can be […]

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July 20, 2020

Capturing automotive detail

You know my theme by now – cars have a soul. We usually focus on the big picture – lighting, environment, angle…but what about capturing details? Badging, dials, interior. They matter too, especially if you hope to get your car into a magazine spread. Today I’ll review a few tips on capturing automotive details, using […]

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