How Machines With Souls reviews cars

Machines With Souls car reviews seek to answer the most important question of all: does the car connect with you, the driver?

how-mws-reviews-cars

Everything you drive has a soul, but will it be enough to make you connect with it? MWS will attempt to answer that question, and this is how Machines With Souls Car reviews will work.

A clear structure for Machines With Souls car reviews

Doug DeMuro has ‘The Doug Score”. Car and Driver uses a V-Box to test 0-60 numbers for total accuracy. In between are many variations on how to review a car. Here’s how it’s going to work on Machines With Souls.

  • Cars will be placed in a category; SUV, sports car, sedan, etc. This is to prevent skewed scores. The cargo room of a Land Rover Defender is much different than a BRZ, making it a useless comparison.
  • So many automotive publications tell you what to like, for example, “The G80 M3 has a big nose.” I will mention looks, but beauty is in the eye of the beholder. I’m not going to deduct for styling.
  • Though utility, mileage, and price all matter (and will be noted in each review), this is about how a car feels.

You feel me?

The Soul Score is a simple concept – does the car have a soul? Is it engaging to drive? The big magazines can tell you 0-60 times, g-loads and other scientific things. Those matter, but how many times have you read about a car with good performance numbers, only to test drive it and find it lacking in how it makes you feel? Will you really notice that your car gets to 60 in 4.1 seconds, and the other one does 4.3? Car reviews always seem to emphasize the wrong things.

For each car, I’ll go over performance, utility, efficiency, and comfort, and the scores will be in the headlines.

Machines With Souls offers detail

Each review will have stunning MWS signature photography, a spec box, and a quick take.

Cars are like clothing; they are both costumes for the outside world. You buy them based on how you think they will make others perceive you. What this site will now attempt to answer is: how will a car make you feel?

Want MWS to review your car?

If you live in the tri-state area and would like to be featured, contact me! Each review comes with a free professional photo shoot.

Support Machines With Souls

Nikon camera bodies and lenses, a Westcott Ice Light 2, Manfrotto tripod, B + W filters and an iMac Pro are used to make the art on Machines With Souls.

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