After I shot the all-new BMW M3 last week, I was invited by BMW of NYC to an exclusive launch event for the car. Every generation showed up, and fun was had.
The BMW M3 static display
I’ve shot with Louis from BMW of Manhattan before on his Carbon Fiber M2 project car, so he brought me along to cover a special event meant for only an exclusive group of current BMW M3 owners. Every generation was present, from the original E30 through the F80.
Brands are always desperate for this kind of following for a model, so it’s nice to see how organic the following has become for the M3. Everyone invited has a special connection to the car, and everyone was excited to see the new one.
The all-new BMW M3 arrival
After walking and talking to various owners, it was time to introduce the all-new G80 M3. Brought up from the vehicles elevator in the dealership garage, the car made a dramatic entrance.
Louis provided a short product demo, and then it was time to experience that car on your own. Though driving it still isn’t officially allowed, there were still plenty of hands-on experience provided by sitting in the car itself.
Static displays are awesome, but a cruise lets everyone see what these cars were really meant to do. We started at the dealership on 57th Street, the followed the G80 down the West Side Highway into lower Manhattan.
We ended in lower Manhattan, under the beautiful cityscape. Whatever you might think of the new G80 M3, there is no doubt that it fits among the other storied generations of this car.
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